Lynx Advert Still Image

K.Rogero

Lynx Advert Still Image

Narrative

The story on this image is when a guy is out at midnight going around to town and when he bought this new Lynx Excite he tried it outside and suddenly an angel fell from the sky and landed on a car and the concrete. Then the female had a smile to her face and so did the guy and the guy couldn't believe that it works and how an angel can fall from the sky and he kept spraying and more and more angels fell from the sky and slowly at a time each angel walks towards the guy and smells the new Lynx Excite product.

Camera shot

The camera shot for this advert picture is a long shot is where it shows the whole person’s image from top to bottom also you see the props they used for the still image. The Lynx advert used a long shot because for the female to look attractive by showing a full top to bottom of her and showing what she’s wearing and how her clothes are more appealing and exotic, in the still image you also see how the female did a sexy pose to try and get the males attention so they used that image shot for their main advertisement for the product.

Mis-en-scene

The background colour is really dark with a smoky effect and the props they used for the still image is a car with their product stuck on it with a sticker. Also a construction road sign with their product on it as well.  And the female by showing the clothes she wears and how the advert used seductive clothing on the product to attract the males they used these props because it makes sense on how they got the female to look really attractive.

Target Audience

The target audience for this advert is for males aged 13+ but overall it is mostly for guys. The target audience are for males because on how the advert shows the female doing a pose and shows that if you use the product angels will fall and also they use the female to advertise the product so when males use it they would think that an angel will fall and also you will feel more of a new man on how the smell of the product and it’s a famous brand so they release a better product to get more males in buying the product more.

Text

There is text on this still image but it is only in the construction road sign and on the car on top of the window. There is no proper text in this still image advert however though you can see they only added text about their product in like a sticker and on the left next to the angel you see they advertisement name model Kelly Brook.

Advertising Techniques

Beauty appeal, they used beauty appeal on the product by getting celebrity endorsement advertising their product and an attractive model to present it and how the female is dressed in a seductive way by looking really sexy the camera by posing for the still image also they got the female to show the full body to show how attractive she looks and what she looks like.

Celebrity endorsement, the Lynx advert got a celebrity to advertise their product because it might work on getting the males to buy the product more and how it makes sense by getting a really attractive celebrity on presenting the product itself and promoting their product more by getting males interested in it.

Lifestyle, the advert gave the product lifestyle by showing that if you use the product it will make you feel like a new man and the advert is showing that how you can get any female with it, if you use the product  it wants you to feel like when you do use the Lynx product you can get any female also it makes you more of a man and how confident you feel so the advert wants you to feel more amazing with the new Lynx smell and will try to get males really interested in the product.